LinkedIn Ads is a paid marketing tool that offers access to LinkedIn social networks through various sponsored posts and other methods. Linkedin Ads is a powerful marketing tool for B2B companies to build leads, online recognition, share content, and more.
To grow in the professionals market, companies have to use LinkedIn marketing to achieve it, and with LinkedIn, Ads promote their presence on the platform.
Being part of LinkedIn can have positive effects on growing organically online.
Benefits of LinkedIn Advertising
Reach a More Professional Audience
Target Specific Market Segments
Optimize the Benefits of Specific Advertising Tools
Directly Message Your Target Audience
Increase Your Conversion Rates
Basic steps to launch your campaign:
Create a company page on LinkedIn
Create and sign into a Campaign Manager account that links to your company page.
Choose your ad format, from sponsoring existing content to the above-mentioned sponsored InMail.
Create individual ads, ideally visual and in multiple variations to test for success.
Choose your preferred ad targeting, and set your budget.
Launch your campaign.